Abstract
As it’s known that poverty persists in India, and it has to think of overcome it but it is an inescapable aspect of the human condition. As it known from the examples that the world, over a very short time, poverty and material and infant mortality can be dramatically reduced while education and gender equality can be dramatically advanced rural micro – credit projects are showing the way to improve the rural people. Poverty is the threat to prosperity everywhere. The global economy, even at the dawn of 21st century can be encapsulated in one stark contrast the widening inequalities and disparity between the rich and the poor. The affluent sections enjoy comfortable life style on the other hand the poorest of the poor live in severe deprivation characterized by illiteracy, malnutrition, lack of shelter vulnerability to diseases, lack of educational opportunities and employment opportunities to enhance upward mobility and restriction to assess resources that would allow to work their way out of poverty.
Keywords: Rural Market, Brand Strategies, FMCG.
References
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