Abstract
Parle Products, a part of the Parle Group, is one of the most iconic and leading biscuit manufacturers in India. Known for its flagship brand Parle-G, the company has played a pivotal role in shaping the Indian biscuit market for decades. Parle’s biscuits have become a household name across India, especially in rural areas, where the brand enjoys unmatched penetration. Established in 1929, Parle Products has a rich legacy and continues to dominate the Indian biscuit market with a variety of products catering to diverse tastes, budgets, and preferences.
The following case study delves into Parle Products’ journey, key strategies, challenges, and its path to becoming the leading biscuit manufacturer in India. We will explore its flagship products, growth trajectory, and discuss its key success factors. We also present an analysis of the company’s response to market changes, as well as some strategic recommendations for sustaining its market leadership.
Questions
1. What are the key factors that have contributed to Parle’s success in the Indian biscuit market?
2. How can Parle adapt to the increasing demand for health-conscious products in the biscuit segment?
3. What strategies can Parle implement to strengthen its position in rural markets?
4. How can Parle manage the challenges posed by rising raw material costs?
5. Discuss the potential for Parle to diversify its product offerings beyond biscuits.