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An Overview of Digital Transformation in Business Environment

Issue Abstract

Abstract
Every entrepreneur needs to be aware of the shifts in consumer preferences and market trends in order to stay competitive in the market and accomplish their business objectives. It may be essential to use modern digital technologies and software for improving product value and communicating with customers. In this case, the rapid adoption of new innovative technologies is altering the competitive environment and calling for modifications to general market strategies, methods, and procedures. In this case, digital entrepreneurship is crucial to an entrepreneur's capacity to carry out each task accurately and successfully. This is how digital apps are employed, which benefits any entrepreneur looking to increase the market value of their product and grow their business in both traditional and technical ways. The study revealed the benefits of digital entrepreneur and how to improve the digital entrepreneurship and what are the challenges faced by the digital entrepreneurs.


Author Information
Dr.V. Venkatachalam Assistant Professor Department of Commerce PSG College Arts & Science
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
440-445

Issue References

REFERENCES
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