Abstract
Brand management begins by full a systematic information of the term “brand.” It comprises emerging a promise, construction that promise and maintenance the situation. It means defining the brand, standing the brand, and delivering the brand. Brand management is nothing but an act of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from competitors. It gives a quality image to your business. Brand management includes managing the tangible and intangible characteristics of the brand. In the case of product brands, the tangibles include the product itself, price, packaging, etc. Although in case of service brands, the tangibles include the customers’ experience.
Keywords: Brand Management, Indian Marketing Environment
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