Abstract
This study explores consumer awareness and adoption of biometric payment systems, focusing on the rapidly evolving landscape of digital transactions. Biometric payment technologies have emerged as revolutionary tools promising enhanced security and convenience. Through a well- structured research design, data is collected from a diverse sample of consumers using qualitative and quantitative approaches. Surveys and focus group discussions are employed, alongside SPSS and R software, to assess consumer awareness levels and factors influencing adoption decisions. The study addresses key elements such as perceived ease of use, trust in biometric authentication, privacy concerns, and advantages over traditional payment methods. The findings contribute to understanding consumer behavior towards biometric payments, facilitating the seamless integration of these transformative technologies into consumers' everyday financial practices.
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