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Marketing Strategies in Banking Sectors

Issue Abstract

This study outlines marketing strategies used in India's banking service industries.
Marketing strategy is one of the most important subjects that bank policymakers must
thoroughly research. This results from the need to enhance bank performance and
ensure long-term growth as the banking industry faces increased competition. An
overview of the banking industry's marketing strategies is provided in the article. In
this era of sophisticated and fiercely competitive challenges, it is crucial for banks to
keep a loyal clientele. Therefore, banks' perspectives on customer and market demands
and advertising strategies should be broader.
Keywords: Banks, consumer loyalty, marketing strategies, and competition

Author Information
Uma Parvathy.S.
Issue No
Volume No
Issue Publish Date
05 Aug 2023
Issue Pages

Issue References


  1. Bhatt’s, Snehal and Krishna Gor; Recent Trends in Marketing Strategy in Banking Sector; IBMRD’s Journal of Management & Research ;Volume 1,March 2012 .

  2. Madan, Rupali, Rachna Agrawal and Mitu G Matta, Relationship Banking Strategies in Banking Sector: A Review; International Journal of BRIC Business Research (IJBBR) Volume 4, Number 4, November 2015.

  3. Pandey, Sujeet Kumar ,Dr. C. B. P. Singh, Marketing Strategies for Effective Banking, International Journal of Recent Research in Commerce Economics and Management (IJRRCEM) Vol. 3, Issue 2, pp: (67-71), Month: April 2016 - June 2016, 


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