Abstract
To understand the importance of digital marketing to the future of marketing in any business, it's helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than websites or email… It involves managing and harnessing these „5Ds of Digital‟ that I have updated to my Digital marketing strategy, Planning, and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways. Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Keywords: Marketing, Digital Era
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