Abstract
The stock market investment is dependent on various elements and it needs significant expertise to involve as well as earn significant returns. There are various studies that have given numerous ways to assess the behavior of the investors in the stock market. The Indian Scenario has given ways to examine the elements of the stock market investment. The qualitative perception of the stock market investors tends to change from time to tome which has to be assessed at regular intervals. The role of qualitative assessment will help to understand the elements that have a significant influence on the mindset of the investors. This study was an effort to examine the various elements that have an impact on the investment pattern of investors in Chennai district. The study has conducted a survey using the structured interview schedule based on the primary data. The study has used the opinions of 384 investors in study area who have been involved in the stock market investment. The exploratory factor analysis was used to arrive at the various major elements that influence the investment pattern.
Keywords: Investment Pattern, Structural Equation and Stock Market
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