ABSTRACT
Customer relationship Management is a most attractive word to acquire, treat and retain customers. In the recent times without CRM, companies can’t able to with stand the competitiveness. On the other hand companies are attempting to develop and keep up their CRM practices with in their organization. This study analyses the significant barriers that are facing by the star classified hotels to execute and maintain the Customer relationship
management. This elucidating study has been carried out random sampling method and the sample size was 69. The key findings include the major challenges faced by the star hotels as well as the suggestions to overcome the barriers.
Keywords: Star hotels, Barriers, Customer relationship Management, challenges.
Received : April 2022 Accepted : May 2022 Published : June 2022
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