Abstract
The investors felt very much the effect of introduction of New Economic Policy, 1991.In this situation greater investment competition and also economical change in perception are the greater challenges to the women investors. These changes are due to many factors. If the women investor understands the factors clearly and properly he can make a sound investment decisions. The primary objective of this study is to create good investment and awareness for the country. Demographic factors such as Age, Income, Family hold, Occupation, Family circumstances, Employment Status and Investment conditions such as Choice of Portfolio, Risk Bearing Capacity, and Sources of Information also play a vital role in determining investments. By analyzing these demographic and environmental factors, the study gives an idea how to create investor awareness. The objective of this study is to analyses the Investment size pattern, Expected Returns and the Risk bearing capacity.
Key words: savings, investment, empowerment, financial decision, women investors.
References
1. BajtelsmitV.L. andVanDerhei J.A. (199), Risk aversion and retirement income adequacy.
2. Positioning pensions for the twenty first century, University of Pennsylvania Press, Philadelphia.
3. Hinz R.P., McCarthy D.D., and Turner J.A.,( 1997 ), Are women more conservative investors?: gender differences in participant directed pension investments.
4. Bajtelsmit, V.L., Bernasek A.,and Jianakopolos ( 1996 ), Gender effects in pension investment allocation decisions. Working paper: Centre for pension and retirement research 145 – 156.
5. Sung J. and Hanna S. (1996), Factors related to risk tolerance, Financial counseling and planning, 7,11 – 20.
6. Sung J.,(1997), A structured Analysis of Retirement Funds in a family context: Participation andinvestment in stocks, unpublished dissertation. The Ohio State University, Columbus.OH.
7. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGrahill, New Delhi, 2012.
8. Kothari.C.R., Research Methedology, New Age International, New Delhi, 2013..
9. Gupta S.P., Statistical Methods, Sulthan Chand, New Delhi, 2013.