Abstract
The digital era has brought about a sea change in the methods and means of marketing goods and services in the country as well as the whole world. Globalization and liberalization have become the buzzwords in this era. The increased and worldwide dispersion of the goods is possible beyond doubt. But the need for this type of economic growth is felt everywhere. Hence the study is most vital in this era of digitalization in anything and everything for growth and development of the country, standard of living, and the increase in the National income in the country and the development of mankind as a whole. Hence an attempt is made by the researcher to delve into the pros and cons of digital marketing of various dimensions.
Keywords: Impact, Pros, Cons, Digital Marketing
References
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