Author Information
Issue No
5
Volume No
1
Issue Publish Date
05 May 2015
Issue Pages
20-29
Issue References
Reference
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- Jonathan Anderson, Berry H.Durston and Millicent Poole, (1970), “Thesis and Assignment Writing”, New Delhi, Oxford & IBH Publishing Company Private Limited.
- Naresh K. Malhotra and SathyabughanDesh, (2009), Marketing Research and Applied Orientation, Pearson Education, New Delhi, pp - 610-635.
- Philip Kotler, Marketing Management, XI Edition, prentice, Hall of India,