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Impact of Perception of Destination Brand on Destination Brand Equity

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Issue Abstract

Abstract
This research was conducted to investigate the relationship between Perception, Attitude, Satisfaction, Intention to visit, Loyalty of Destination Branding on Destination Brand Equity. A survey data from 319 students were collected using questionnaire method. The finding implies that Perception, Attitude, Satisfaction, Intention to visit, Loyalty has a significant positive impact on Destination Brand Equity. Understanding the target market will allow one to effectively cover and deliver your destination’s unique selling point. The recommendations from the analysis are the travel agents should also consider the perception of the travelers, get the feed backs about their stay and must try to incorporate them in their advertising strategies. It is also very important for the travelers through proper sources to take into considerations the reviews, ratings, recommendations and feed backs given by the travelers before they plan to travel.

Keywords: Destination, Travelers, Attitude, Intention to visit and Loyalty. 

Author Information
Vishali K
Issue No
8
Volume No
3
Issue Publish Date
05 Aug 2023
Issue Pages
84-93

Issue References

References

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