Abstract
The retail sector has been at the helm of India’s growth story. This sector has evolved dramatically from traditional village fairs, street hawkers to resplendent malls and plush outlets, growing from strength to strength. The retail industry has emerged as one of the most dynamic and fast paced industries in India with several players entering the market. The Indian retail industry is the fifth largest in the world. Comprising organized and unorganized sectors, Indian retail industry is one of the fastest growing industries in India, especially over the last few years. The retail industry in India was mostly unorganized; however, with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly to the growth of the Indian retail sector. Buying behaviour and lifestyles in India too are changing and the concept of value for money is fast catching on in Indian retailing.
Keywords: Retail industry, Buying behavior, consumers and lifestyles
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