Skip to main content


Impact of Mobile Banking on Customer Satisfaction with Special Reference to Kollam Corporation

Issue Abstract

Abstract
  Recently Banks have radically converted from the traditional use of banking to branch less positions of banking. The latest adoption of using technology has helped banks to extent their customer base, while electronic banking has proved to be the main advancement. Mobile banking categorized as the latest development in electronic banking services, where the bank customers can review balance inquiry, fund transfer, check account, SMS,payment transaction and other business according to bank’s instruction. From customers perspective the benefits of mobile banking services are convenience to perform banking transactions anytime, anywhere and easily. Security is ensured, as banking transactions are encrypted and password –protected. In a meanwhile the rapid growth of using technology by phones helped banks to achieve their goals. In this paper the researcher tries to analyse the impact of mobile banking on customer satisfaction  with special reference to kollam corporation,kerala.
Keywords: Mobile banking, Customer satisfaction
 


Author Information
LIJA.V
Issue No
4
Volume No
3
Issue Publish Date
05 Apr 2017
Issue Pages
7-14

Issue References

References

  1.  Barnes, S.J., Corbitt, B. (2003), Mobile banking: concept and potential, International Journal of Mobile
    Communications, 1 (3), 273-288. 

  2. Gupta, Santhosh. (2005). Research Methodology and Statistical Techniques, Deep.and Deep Publication, Rajouri Garden, New Delhi. 

  3. Kothari, C,R. (2007). Research Methodology, New age International Pvt Ltd. Publishers, Delhi. 

  4. Krishnaswamy,O,R. (2007).Methodology of Research on social Sciences, Himalaya Publishing House, Mumbai.

  5. Mattila, M. (2003), Factors affecting the adoption of mobile banking services, Journal of Internet Banking and
    Commerce, 8 (1). 101-119. 

  6. Banzal, S. (2010), Mobile Banking & M–Commerce and Related Issues,www.public.webfoundation.org/.../25.M
    obile_banking_M-commerce_15.03.pdf