Abstract
The convergence of finance and technology has given rise to the field of financial technology, or Fin tech, which has revolutionized various aspects of the financial sector, including online shopping. The integration of Fin tech into e- commerce has brought about significant changes, offering enhanced efficiency, security, and personalized experiences for both consumers and merchants. This comprehensive review delves into the multifaceted impact of Fin tech on online shopping and its implications for consumers, retailers, and the e-commerce landscape. By presenting insights from literature reviews, research studies, and real-world examples, this study sheds light on the profound influence of Fin tech on the digital retail landscape. The findings support the alternative hypothesis, indicating a meaningful impact of Fin tech on online shopping, influencing consumer behavior, retailer strategies, and overall e-commerce performance. This review serves as a valuable resource for academics, policymakers, industry professionals, and anyone interested in comprehending the transformative role of Fin tech in the world of online shopping.
Keywords: Financial Technology, E-commerce, Personalized Experiences, Retailer Strategies, Transformative Role.
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