Issue Abstract
Abstract
- Background: Haldiram’s was founded in the 1930s in Bikaner, Rajasthan, as a small namkeen (savoury snack) shop. Over the decades, it has grown into a global brand with an extensive range of products, including nankeens, sweets, frozen foods, and ready-to-eat meals.
- Market Position: Haldiram’s is a household name in India, known for its diverse snack offerings that cater to regional tastes and preferences. It has a strong presence in both domestic and international markets, especially among the Indian diaspora.
- Current Market Scenario: The Indian snack market is rapidly expanding, with increasing competition from both local and international brands like PepsiCo (Lay’s, Kurkure), ITC (Bingo), and Parle. Moreover, there’s a rising demand for healthier snack options.
- Objective: Haldiram aims to sustain its market leadership while catering to evolving consumer demands and increasing competition.
Author Information
Issue No
4
Volume No
3
Issue Publish Date
05 Apr 2023
Issue Pages
42-44
Issue References
Case Questions
1. What are the primary challenges Haldiram faces in the evolving Indian snack market?
2. How can Haldiram reposition itself to appeal to health-conscious and younger consumers while retaining its traditional base?
3. What role can digital marketing play in expanding Haldiram’s reach to new consumer segments?
4. How should Haldiram measure the effectiveness of its new product line and digital marketing initiatives?
5. What strategic steps can Haldiram take to strengthen its position in the international market?