Abstract
Tourism is one of the fastest-growing sectors in India, contributing significantly to economic development, employment generation, and cultural exchange. However, rapid tourism growth often results in environmental degradation, waste accumulation, biodiversity loss, and cultural erosion. In response to these challenges, the concept of green tourism—also known as sustainable or eco-tourism—has emerged as a responsible alternative. Green tourism emphasizes environmental conservation, community participation, and sustainable economic benefits.
The district of Tenkasi district, located in the state of Tamil Nadu, is rich in natural beauty, waterfalls, forests, hills, temples, and rural landscapes. Popular destinations such as Courtallam Falls and the hill station Kutralam attract thousands of visitors every year. While tourism brings revenue, it also creates environmental stress due to plastic waste, overcrowding, and improper resource management.
College students represent a dynamic and socially influential group capable of driving sustainable practices. Green Tourism Awareness and Practices among College Students in Tenkasi district can create long-term environmental awareness and responsible travel behavior. This article explores the importance, challenges, and strategies for encouraging green tourism among youth in the region.
Keywords: Green Tourism - Sustainable Tourism - College Students - Tenkasi District - Environmental Awareness
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