Abstract
The rise of digital technologies has dramatically reshaped various sectors, and franchising is no exception. This study investigates how franchise businesses in Trichy District are adapting to the digital age and what the future holds for them in this evolving landscape. With the increasing influence of e-commerce platforms, digital marketing, and automation, franchisors in Trichy have an opportunity to enhance their operational efficiencies and expand their reach. However, challenges such as financial constraints, cybersecurity concerns, and technical barriers to adoption persist. This research explores these opportunities and challenges by examining how franchise businesses in Trichy are integrating digital tools and technologies. The findings suggest that while franchises are adopting digital technologies, issues related to cost and skill gaps need to be addressed to unlock the full potential of digital transformation. This study offers strategic recommendations for franchisors and franchisees in Trichy to harness digital tools effectively for future growth.
Keywords: Digital Transformation, Franchising, Trichy, E-Commerce
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