ABSTRACT
Financial literacy is important for an individual for several reasons, financially literate individuals can make effective use of financial products and services and individuals will not get cheated by people selling financial products not suited for them. Financial literacy helps improve the quality of financial services and contributes to the economic growth and development of a country. The present study attempts to focus on the existing financial literacy level of the Women working in the IT sector in the Chennai City. This study is focused on finding out the importance of financial literacy for financial planning and to find out the need for financial education and measures to improve financial literacy. It also attempts to know the individuals' preferences for various short-term and long-term investment options and the main reason behind investing in various investment options. It also measures the awareness level of individuals on various Financial Inclusion of the Government. Data was collected through by distributing structured questionnaires to 100 women working in the IT sector in the Chennai district.
Key Words – Financial Literacy, Financial Inclusion, Financial Education, Financial Planning, Liquidity, Investments.
Received : 3th January 2019
Accepted : 30th January 2019
Published : 13th February 2019
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