Abstract
India is the fastest growing fintech market in the world. Fintech. The growth of cashless payments and other technologies like Artificial Intelligence, Cloud computing, blockchain, big data has digitally transformed most financial services. The study focuses on the role of fintech services in financial inclusion of rural women. An analytical research design is adopted in the study. A questionnaire was conveniently administered among the sample size of 76 women users of fintech services in rural area in Kerala’s Palakkad district A five-point Rensis Likert scale was used for measuring the qualitative data in the study. For statistical analysis and percentage analysis, the chi-square test, one-way ANOVA and mean value analysis have been used. Microsoft Excel is used for analysing the data. The study reveals that majority of the respondents adopted fintech services due to its ease of use an convenience. Women are not adopting financial services due to lack of accessibility and difficulty in procedures. Fintech provides solution for these problems faced by them while accessing financial services. Most of the respondents are aware about mobile payments like google pay, Paytm etc.
Keywords: Fintech, Financial inclusion, women, rural area, financial services
References
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