Mayas Publications logo
Buy Books Buy journals

Factors Influencing Employee Attrition Among The Sales Force In Non-Banking Financial Companies: A Study In Chennai City

Back To Issues

Issue Abstract

Abstract

This study examines the factors contributing to employee attrition among the sales force working in non-banking financial companies (NBFCs) in Chennai City. The research utilized both primary and secondary data, with primary data collected through structured questionnaires administered to sales force employees and secondary data obtained from research articles, journals, magazines, newspapers, and published dissertations. A purposive sampling technique was adopted, and 400 questionnaires were distributed, of which 382 were returned. After excluding 11 incomplete responses, 371 valid questionnaires were used for analysis. The findings reveal that six key factors—nature of work, stringent HR policies, rude behaviour, economic factors, influence of colleagues, and availability of better employment opportunities—significantly contribute to employee attrition among the sales force in NBFCs. The study further indicates that both male and female employees share similar perceptions regarding the factors influencing employee attrition in the study area.

Keywords: Attrition, Non-Banking Financial Companies, HR policy, and Salesforce

Author Information
Dr.G.Vijayakumar Assistant Professor & Research Supervisor, Department of Commerce, Sir Theagaraya College, Chennai.
Issue No
11
Volume No
2
Issue Publish Date
05 Nov 2023
Issue Pages
1-12

Issue References

References

  1. Jeen, S. B. D., & Batty, S. (2014). A study on attrition–turnover intentions in the retail industry. International Journal of Business & Administration Research Review, 1 (3), 55-61.

  2. Maroor, P & Vamana, B. (2016). An Analysis of the Employee Attrition Issues and Retention Challenges in ITES/BPO Industry-A Pragmatic Study. International Journal of Human Resource & Industrial Research 3 (1), 26-42.

  3. NageswaraRao, K. S., & Swapna, M. M. (2019). Employee Attrition concerning Indian BPO Industry: Factors and Measures. International Journal of Innovative Studies in Sociology & Humanities, 4 (6), 115-119.

  4. Okyere-Kwakye, E., Nor, K. M., Effah-Assampong, I., & Awang, S. R. (2018). Employees’ turnover: Examining its causes in the Ghanaian banking industry. International Journal of Academic Business and Social Sciences, 8 (2), 349-362.

  5. Turnover and Retention Strategies in Organised Retail in Pune City. MERC Global’s International Journal of Social Science & Management, 3 (2), 2348–5620.

  6. Ramadevi, D., & Sangeetha, D. (2019). ASSESSING THE ROLE OF ATTRITION IN A DIVERSE WORKPLACE ENVIRONMENT. Journal of Management (JOM), 6 (2).

  7. Shah, M., & Bharti, P. (2014). A Study of attrition rate in insurance companies: A comparative study. International Research Journal Of Management Science & Technology, 5 (1), 273-285.

  8. Suresh, L., & Krishnaraj, R. (2015). Importance of Employee Retention in the Pharmaceutical Sector in India. International Journal of Pharmaceutical Sciences Review & Research, 32 (19), 108-111.

 

Back To Issues