Abstract
This study endeavors to understand the factors influencing the consumers’ purchasing decisions through online shopping. The existing literature was reviewed to discover reasons that would influence consumers positively or negatively towards shopping online. Research was conducted by distributing a questionnaire in the Tiruchirappalli to gather data for this research. From the findings, it was discovered that respondents use internet to purchase products through online shopping because they like to save their money. Consumers purchase their products with their family suggestions, Payment mode and discount influence the consumers while shop online more. Finally some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trust worthy.
Key words: Consumers Purchase Decision, Online shopping, Online Retailers, Influence of online shopping.
References
Badhusha, M. H. N. (2017). Demonetisation: Impact on Indian Economy and Leads to Cashless Banking Activities. International Journal of Management and Development Studies, 6(1), 63-70.
Badhusha, D. M. (2019). Consumers’ Satisfaction Towards Digital Food Ordering in Tiruchirappalli City. Journal of Composition Theory, 12(9), 1460-1471.
Badhusha, M. H. N. A Study on Consumers online Shopping decisions with reference to Tiruchirappalli District.
Mordan Pooja (2008). Investigation of consumer perception towards internet based E-shopping; “Proceedings of the 4th National Conference on managing customer loyalty, Maharishi Markendshwar University” pp.:28-50
Murthy, C.S.V. (2002). "Overview of Electronic Commerce", Ecommerce-concepts-model-strategies, Himalaya publishing hose, pp 10-36.
Ozaki, Ritsuko and Katerina, Sevastyanova (2011). “Going Hybrid in Analysis of Consumer Purchase Motivations”, Energy Policy, No. 39, pp-2217-2227.
Sami Alsmadi (2002). “Consumer Attitudes towards Online Shopping In Jordan: Opportunities and Challenges” pp. 16-15.
Dr. K. Riyazahamed (2019) A Study on Customer Satisfaction towards Net Banking Service with reference to Tiruchirappalli City, Emperor Journal of Economics and SocialScience Research [EJESSR] - ISSN No. 2581-8643 (O) Volume - I Issue - 4 April – 2019, DOI- http://doi.org/10.35338/EJESSR.2019.1403
Young Jun Choi l, Chung Suk Suh (2005): The death of Physical distance: An economic analysis of the emergence of electronic Marketplaces: pp. 597-614.
M. SHAHID AHMED. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS. Journal of Science Technology and Research (JSTAR), 1(1), 52-65.
Y.-R. Khan, “Customers perference and satisfaction towards reliance-4 g Jio services in Tiruchirappalli district.,” Jamal Academic Research Journal: An Interdisciplinary, vol. , no.1, pp. 31-37, 2020
I. ASHIQ MOHAMED. (2021). CONSUMER PERCEPTION TOWARDS APPLE PRODUCTS WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT. Journal of Science Technology and Research (JSTAR), 2(1), 158-178.
Hakkeem, M. A., & Sha, Y. M. (2015). A study on customer satisfaction in internet banking with special reference to Tiruchirappalli district. International Journal of Marketing and Technology, 5(2), 72.