Abstract
The Over-the-Top (OTT) media services have revolutionized the way Indians consume entertainment content. This study aims to explore the evolution of OTT platforms in India, their impact on the traditional television and film industries, and the future of digital entertainment in the country. The study reveals that OTT platforms have transformed the Indian entertainment landscape, offering diverse and niche content to cater to the changing preferences of Indian audiences. The findings also highlight the challenges faced by OTT platforms, including content regulation, piracy, and competition from traditional media. The study concludes by outlining the future prospects of OTT platforms in India and their potential to drive innovation and growth in the digital entertainment sector.
Keywords: OTT platforms, digital entertainment, content consumption, digital transformation, piracy
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