Abstract
The rise of environmental consciousness has significantly impacted consumer behavior, especially in the e-commerce industry. This study delves into the preferences of consumers regarding green packaging within the e-commerce sector. By analyzing consumer attitudes, motivations, and perceptions towards environmentally friendly packaging options, this research aims to provide insights for e-commerce businesses to tailor their packaging strategies effectively. Through a combination of quantitative surveys and qualitative analyses, this study sheds light on the factors influencing consumers' choices and offers recommendations for e-commerce companies to align with sustainability goals while meeting consumer expectationsA standardized questionnaire was employed to gather information from different customers. The study's conclusions indicate that customers have a positive attitude toward environmentally friendly packaging.
Keywords: Green packaging, e-commerce,consumer behavior,sustainability.
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