Skip to main content

"Enhancing Market Competitiveness Through the Implementation of Green Supply Chain Management (GSCM) and Environmental Management System (EMS) Practices Post-COVID-19"

Issue Abstract

The rise of environmental consciousness has significantly impacted consumer behavior, especially in the e-commerce industry. This study delves into the preferences of consumers regarding green packaging within the e-commerce sector. By analyzing consumer attitudes, motivations, and perceptions towards environmentally friendly packaging options, this research aims to provide insights for e-commerce businesses to tailor their packaging strategies effectively. Through a combination of quantitative surveys and qualitative analyses, this study sheds light on the factors influencing consumers' choices and offers recommendations for e-commerce companies to align with sustainability goals while meeting consumer expectationsA standardized questionnaire was employed to gather information from different customers. The study's conclusions indicate that customers have a positive attitude toward environmentally friendly packaging.
Keywords: Green packaging, e-commerce,consumer behavior,sustainability.

Author Information
Issue No
Volume No
Issue Publish Date
05 May 2024
Issue Pages

Issue References

 Felix james & Aju kurian (2021). A study on consumer perception on sustainable packaging options in E-commerce industry. Nat. Volatiles & Essent. Oils,10547-10559
 G. Madushankar and V.R. Rageb (2016). Customer’s attitude towards green packaging. SEUSL Journal of marketing, 2513-3071.
 G.Hesil Jerda and Dr.S. Sahayaselvi(2020). A practice of sustainable management in consumer perspective. Journal of critical reviews, 2394-5125.
 Salini Devi Rajendran(2019). A study on the benefits of eco-friendly packaging on sustainable supply chain management in fast moving conisiumer goods industry. E3s Web of Conference 136, 04092.
 Nguyen Hoai Anh(2017). Consumer buying behavior towards green packaging. University of alied sciences.
 Blackwell, R., Miniard, P., & Engel, J. (2006). Consumer Behavior. 10th edition. Thomson Higher Education.