Abstract
Digital transformation has emerged as a critical strategy for businesses aiming to enhance operational agility and resilience in today’s volatile market landscape. This article explores the role of digital technologies in fostering business flexibility, enabling organizations to adapt quickly to change, and ensuring continuity during disruptions. It examines innovative practices, challenges, and strategies associated with digital transformation while highlighting its impact on efficiency, customer satisfaction, and competitive advantage. The findings emphasize the importance of a structured approach to technology adoption, aligning it with organizational goals to drive sustainable growth. Moreover, the article discusses the influence of leadership, workforce training, and cultural adaptability on the success of digital initiatives. It also highlights how digital transformation can support businesses in achieving sustainability goals and fostering collaboration across global networks.
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