Abstract
Strategic Management plays an integral part for any organization in achieving its goals and objectives and helping the organization get a competitive advantage in the industry. In order to understand the same, in this research the case of Apple Inc. has been critically analyzed by studying its vision and mission statements and strategies implemented in order to achieve the goal. The corporate level strategies studied in the report are Diversification of Apple into iPods and its Merger with Beats. It clearly explains why the strategies were implemented and whether they were successful in contributing to the long-term goals.
Keywords: Corporate Level Strategies, Apple Inc., Vision, Mission, Diversification, Mergers & Acquisition, iPods, Beats, Strategic Management.
References
1) Axon S (2007), Is the iPod a marketing phenomenon?
2) AshcroftJ (2012), Apple from Ipod to Ipad
3) Kazmi, A (2010), Strategic Management and Business Policy, Tata McGraw Hill, New Delhi.