An Empirical Study on Customer Satisfaction of E- Banking Solutions in Public Sector Banks in Vellore District

Abstract
E-banking refers to electronic banking. Banks provide a variety of products and services to the customers which are utilized by them only when they are aware of the services. Though the Public sector banks made a dramatic change in the Indian banking industry through technology, the big question to be answered in the present scenario is whether the customer's satisfied with the e-banking services offered by their public sector banks. Hence the present research is focused on the customer satisfaction level of e-banking services offered by the public sector banks in Vellore district. Primary data was collected from various respondents through the structured questionnaire. Statistical analysis and descriptive statistics were used to explain the demographic profile of respondents and also mean score was used to determine the level of awareness of e-banking services among customers in the Vellore district. The finding shows that customers of the banks are more aware of the e-banking services and their source of satisfaction was their friends and relatives. Based on the results of the current study, Bank managers would segment the market based on gender take their opinion, and provide them with necessary guidance regarding the use of e-banking.

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