Abstract
India's retail industry has seen tremendous change recently due to a rise in the middle class, shifting consumer preferences, and technology improvements. This study examines new developments in retail entrepreneurship, emphasizing the potential and difficulties experienced by business owners in this fast-paced setting. The retail landscape is changing due to important developments like the growth of e-commerce, Omni-channel retailing, and the growing impact of social media on consumer purchase decisions. Entrepreneurs are using these trends to develop new business models and innovate while overcoming obstacles including supply chain complexity, competition, and regulatory barriers. According to this survey, retail start-ups face both opportunities and challenges as a result of economic growth, digitization, and changing consumer behavior.
REFERENCES
Gupta, R., &Verma, S. (2022). Omni-channel retailing: Impact and trends in India. Journal of Retail Management, 15(3), 45-59.
Kumar, A., & Sharma, S. (2023). Consumer behavior in Indian retail: Trends and opportunities. International Journal of Retail Studies, 28(2), 112-129.
Patel, D., & Desai, R. (2020). Retail entrepreneurship in India: Regulatory challenges and solutions. Indian Business Review, 32(1), 78-92.
Ravi, K., &Aggarwal, P. (2021). Supply chain challenges in Indian retail entrepreneurship. Journal of Supply Chain Management, 18(4), 101-115.
Saha, S. (2022). Growth opportunities in Tier II and Tier III cities for retail entrepreneurs in India. Journal of Retail Business, 11(1), 56-70.
Sharma, P., &Bansal, M. (2023). Sustainability in retail: Ethical sourcing and consumer behavior. Journal of Retail Sustainability, 22(3), 201-215.
Singh, R., & Sharma, A. (2021). Digital transformation in retail entrepreneurship in India. Indian Journal of Business and Technology, 29(5), 34-47.
Soni, S. (2020). The digital revolution in Indian retail: Emerging trends and entrepreneurial opportunities. Journal of Retail Innovation, 8(3), 55-67.
Verma, P., & Jain, S. (2022). Competitive dynamics in India's retail sector: An entrepreneurial perspective. Business Studies Review, 34(2), 105-121.