Abstract
Today, with the sound backing of the State Tourism Board, Tamil Nadu is developing its myriad tourism products to lure visitors with its natural and cultural resources. In addition to the temple tours that are synonymous with tourism in Tamil Nadu,the board is developing niche tourist produces to promote eco-tourism. Its agenda includes specifically emphasizing the hidden treasures’ of Tamil Nadu, focusing on their core strengths and capitalizing on them. According to the state tourism department, eco-tourism is a critical component in building the ideal tourism product for the discerning international clientele. The tourism budget states,” The eco- tourism wealth of the country lies in Pitchavaram, Point Calimere, and Muthupet famous for its mangrove forests, Udhagamndalam and the Gulf of Manner noted for biosphere.” The department has proposed to develop an eco-tourism circuit Pichavaram, Point Calimere, and Muthupet. The place selected for present study is a Point Calimere also called Cape Calimere, which is located in the Coromoandel coast, in the Nagapattinam District of the State of Tamilnadu, India. It is rich in natural, beauty, surrounded by sea and shore.
Keywords: Ecotourism, State Tourism Board, Tourism Product.
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