Abstract
Conventional agricultural marketing system in India faced many shortcomings. So farmers are not able to achieve a proper standard of living. This leads agriculture sector is not a decorated one, hence youngsters not showing any interest in the agriculture and related activities. In order to mechanise our farming sector many private players comes with various digital platforms like e- Choupal, Ninjacart and e- Kisanetc, but a government initiative is necessary to ensure equality in each and every point. In 14th April 2016 Indian government launched e- NAM portal for online trading of agricultural produce. This paper discussed the evolution and growth of Electronic- National Agriculture Market.
Keywords: Agriculture, e- NAM, e- marketing and stakeholders
References
1. (n.d.). Retrieved July 18, 2023, from www.enam.gov.in: https://enam.gov.in/web/success-stories/process-related-improvement
2. Balraj, N. (2017). E- Agriculture Introduction and Figuration of its Application. Asia Pacific Journal of Research, 1 (8), 248- 250.
3. Erick Fernando, S. A. (2016). Trends Information Technology in E-Agriculture : A Systematic Literature Review. Proceedings of 2016 3rd International Conference on Information Technology, Computer, and Electrical Engineering, (pp. 351- 355).
4. J C Katyal, A. K. (2018, December). How Can Agriculture Be Made 'Cool' For India's Youth? EPW engage, 53 (47).
5. Jena, D. (2023). E- Marketing of Agriculture Commodities: Challenges and Prospects for Marginal and Small Farmers in India. Journal of Agriculture and Crops, 9 (1), 42-48.
6. Kaur, G. (2019). Middlemen Biggest Obstacle in Increasing Farmers Income. www.grainmart.in.
7. Kumar, M. (2018). Problems of Agriculture Marketing in India. International Journal of Research and Analytical Reviews, 5 (4), 296- 299.
8. Mallela Bandhavya, A. K. (2022). Performance of e- NAM and its Determinants in the Largest Market of Andra Pradesh. Indian Journal of Extension Education, 58 (1), 1- 7.
9. Rane, J. V. (2022). A Study on E- Agriculture and Rural Developemnt in Gondiya District of Maharashtra. Journal of Emerging Technologies and Innovative Research, 9 (1), 1-5.
10. Rohit Bansal, A. K. (2012). E- Choupal: Gateway to Develop Agriculture Market. 4D International Journal of IT & Commerce, 1 (1), 78 - 89.
11. Shubham Anand, S. S. (2017). E- Agriculture- A Way to Digitalization. International Journal of Data Mining Techniques and Applications, 6 (2), 52 - 55.