Abstract
Change is appearing at a speed and business is changing with it. In recent years, consumers have high expectations and there is a paradigm shift in the consumer behaviour and consumption patterns. The e-commerce industry in India is growing fast, booming, and expanding at a larger rate. The concept of online shopping has attracted the Indian population tremendously. Exposure to Internet has been highly instrumental in the e-commerce success. The online shopping has become a trend and the reason behind is attractive online websites, bulky online stores with new fashion, user friendly interface, no bound on quantity & quality, one can choose the items based on size, color, price, etc. easy and secure payment methods like paypal or cash-on-delivery. In accordance with the changing times, the business has to adopt ‘digital-first’ strategy. In this backdrop, this article focuses on the digitization trend in India.
Keywords: Digitization, e-commerce, Internet
1. Internet and Mobile Association of India (IAMAI) report, June 2018
2. Sudha, B. (2011). TECHNOLOGY IN INDIAN BANKING SECTOR. clearing, 201, 0-11.
3. Sudha, B. ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT, Impact Factor-2.262 Peer Reviewed Journal.