Abstract
Digital transformation has revolutionized the tourism industry, leading to extraordinary growth and heightened competitiveness. The industry thrives on the interaction between tourists, service providers, government authorities, and local residents. Digitalization and technological advancements have introduced new opportunities, transforming traditional tourism concepts. Technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), Big Data, mobile technologies, cloud computing, Virtual Reality (VR), and social media are reshaping the tourism sector.
Digitalization has influenced consumer behavior, service models, financial management, and the overall travel experience. Tourists now have wider opportunities to explore both conventional and specialized tourism experiences, while service providers leverage technology for operational efficiency and competitive advantage. This study explores the challenges of digitalization in tourism and suggests potential areas for further research.
Keywords: Digitalization, Mobile Technologies, Internet of Things, Virtual Reality, Artificial Intelligence, Opportunities, Challenges
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