Abstract
Digital Marketing Intelligence (DMI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market. Marketing intelligence software can be deployed using an on-premises or software-as-a-service (SaaS, or cloud-based) model. These systems take data from disparate data sources, like web analytics, business intelligence, call center, and sales data, which often come in separate reports, and put them into a single environment. To collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers, and trade publications. They must talk to various stakeholders like customers, distributors, and suppliers. In addition to this, they must also monitor social media and carry out online discussions. Marketing managers can design reports that correlate and visualize data coming from a variety of departments and sources (even, in some cases, external data), ―The capture, management, and analysis of customer data to deliver a holistic view of the digital customer experience that drives the measurement, optimization, and execution of digital customer interactions.
Keywords: Digital Marketing Intelligence
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