Abstract
The use of digital channels to notify and promote products and services is known as digital marketing. Due to their ease of use and obtaining a wide range of people, digital marketing has become an important force in today's digital world. Social media authorizes customers, who are essential in marketing promotion. The purpose of this test is to consider how digital marketing affects consumers and their important ramifications. Also, determines how digital marketing tactics are designed to reach customers, modify their preferences, and increase sales. This test will clarify the dynamic interaction between dynamic initiatives and customers' decisions in the current digital to navigate many digital marketing platforms.
Keywords: Digital Marketing, Consumer Behaviour, Social Media
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