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Customer Behaviour Towards Reverse Logistics

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Issue Abstract

Abstract

Reverse logistics is a comprehensive procedure that encompasses the efficient handling of product returns from customers back to the manufacturer or retailer. The process encompasses the strategic organization, execution, and supervision of the efficient movement of essential resources, intermediate goods, final products, and relevant data, all while maintaining costeffectiveness. The main objective of reverse logistics is to recapture value from returned products or ensure their proper disposal.

Author Information
E. Ajay, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.: T.I. Afsal, Assistant Professor, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.
Issue No
4
Volume No
4
Issue Publish Date
05 Apr 2024
Issue Pages
1-13

Issue References

References

  1. Daugherty, P. J., Rogers, D. S., & Grawe, S. J. (2011). Reverse logistics: superior performance through focused resource commitments to product end-of-life. Journal of Business Logistics,32(4), 305-327. 

  2. Lee, S. Y., Ryu, J. H., & Jeong, E. K. (2015). Exploring customer behavior in reverse logistics foronline shopping. Sustainability, 7(5), 5695-5711. 

  3. Foroudi, P., Rahmani, K., & Doherty, S. (2017). Exploring the antecedents of customer loyalty in the context of retail returns management. Journal of Retailing and Consumer Services, 35, 133-141. 

  4. Liu, H., Li, J., & Zhu, J. (2018). Consumer returns in online shopping: The effects of perceivedfairness and trust. Journal of Business Research, 88, 366-376. 

  5. Sahay, B.S., & Mohanty, S.R. (2015). Understanding consumer behavior towards reverselogistics in India: An empirical study. Journal of Cleaner Production, 87, 478- 489. 

  6. Chakraborty, S., & Majumder, M. (2019). Exploring customer behavior towards reverse logistics in India: An empirical investigation. International Journal of Logistics Research andApplications, 22(1), 28-42. 

  7. Patra, S.K., & Sahu, S.N. (2017). Factors influencing consumer behavior towards reverse logistics: An empirical study in India. International Journal of Logistics Systems and Management, 27(1), 38-57. 

  8. Singh, R.K., & Jha, R.K. (2016). A study on consumer behavior towards reverse logistics in India. International Journal of Logistics and Supply Chain Management Perspectives, 5(1), 1-11. 

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