Abstract
This study investigates the brand awareness of Alif Tea Stall, a local tea vendor, within the competitive market of Tiruchirappalli. Employing a mixed-methods approach, this research explores consumer perceptions, brand recall, and factors influencing brand awareness. The findings provide valuable insights into the effectiveness of Alif Tea Stall's branding strategies, consumer behavior, and recommendations for enhancing its market visibility.
Keywords: brand awareness, consumer perception, local business, marketing strategy, tea stall, public awareness.
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