Abstract
Organizations today face hyper-competitive, turbulent business environment and an increasingly uncertain future. T hey have to cope with the both the incessant pressures of the present and the unceasing uncertainties of the future. Creativity is concerned with generating distinctive ideologies, concepts and the method of accomplishing tasks that would not have happened normally or progressed routinely. Creativity is a resource of competitive value but it is underused in many organizations. It has come to be recognized as a valuable resource influenced by competitive factors. Faced with difficult and new crisis, recurrently engendered by turbulent business environment, industrial organizations need to evolve creative approaches and responses for coping with rapid technological changes, sudden shifts in markets, severity of trade competition, currency fluctuations and volatile political-economic events. Innovation and development of new products are important forms of such a coping response based on a high degree of creativity. On the return ultimately increase in the degree of creativity directly and indirectly emphasis the greater positive impact in the organizational effectiveness. Coping responses not only have to be conceived imaginatively and creatively but also have to be coordinated and executed competently. Knowing the role of creativity as the competitive resource of the organization this paper concentrates to analyse the factors determining creativity as a competitive resource by understanding the general characteristics and attributes of creativity and creative individual.
Keywords: Competitive value, Technological changes, Organizational effectiveness, Innovation and development.
[1] Amabile, T.M. (1997) Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do. California Management Review, 40, 39-58. http://dx.doi.org/10.2307/41165921.
[2] Gilson, L. L., & Shalley, C. E. 2004. A little creativity goes a long way: An examination of teams’ engagement in creative processes. Journal of Management, 30: 453-470.
[3] Gong et al. 2013. Core Knowledge Employee Creativity and Firm Performance: The Moderating Role of Riskiness Orientation, Firm Size, and Realized Absorptive Capacity. https://doi.org/10.1111/peps.12024.
[4] Kampylis, P. & Berki, E. (2014). Nurturing creative thinking. International Academy of Education, UNESCO. P.6. Available at: http://unesdoc.unesco.org/images/0022/002276/227680e.pdf.
[5] Koenig, H.G., Meador, K.G. and Parkerson, G. (1997) Religion Index for Psychiatric Research. American Journal of Psychiatry, 154, 885-886.
[6] Seltzer, K. & Bentley, T, The creative age: knowledge and skills for the new economy, Demos, London, 1999.