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Consumer Preference Towards Selected Luxury Products in Namakkal Town, Tamil Nadu


Author Information
Dr. R. Mathavan
Issue No
1
Volume No
4
Issue Publish Date
05 Jan 2018
Issue Pages
99-103

Issue References

References

1) Preeti tak and Ashish pareek in their article on “Consumer Attitude towards Luxury Brands” An empirical study

2) Consumer Behaviour, Perception And Attitude Towards Luxury Brands 

3) Predicting consumer‟s purchase intention towards luxury fashion brands by applying several personality traits 

4) Consumer attitude towards luxury brands an empirical study 

5) The impact of consumer personality traits on luxury brand market An empirical study on Closet consumers-Shweta kastiya