Abstract
Today, internet is widely used for worldwide system of interconnected computer networks and electronic devices that communicate with each other using an established set of protocols. Social media network, mobile apps, with other varied forms of digital communication. Online food ordering and delivery be a new type of business form in the current era of e-commerce and that leads towards the start ups of several online businesses. Online food ordering with delivery is very successful as it bridges the gap between restaurants and consumers. Swiggy is an app for food ordering with delivery which is an Indian multinational restaurant aggregator and food delivery company found in 2014, Swiggy is headquartered in Bangalore and operates in more than 580 Indian cities. The most important aim of this research is to study the factor influencing the consumer perception and buying decision of Swiggy also to study the stage of consumer fulfilment of Swiggy. For this purpose, with help of suitable sampling method 100 respondents were selected and data be collected through structured questionnaire. The results showed that, there is significant relationship among usage and satisfaction of services of Swiggy, there is significant relationship among usage and preference over other food ordering apps, there is no association between age and common usage of Swiggy app, there is no association between gender and convenience of Swiggy app.
Keywords: Consumer perception, Customer satisfaction, Delivery, Online food ordering.
References
1. Seema Gopichand, Hariramani “Consumer Perception about online shopping in India.” International Journal of Management, IT & Engineering Vol. 8 Issue 2, February 2018.
2. Farah Ayuni Shafie and Denise Rennie “Consumer perception towards organic food” science direct Proceedings of the 1st National Conference on Environment-Behaviour Studies, 1nCEBS, FAPS, UiTM, Shah Alam, Malaysia, 14–15 November, 2009.
3. Dr Ramesh Kumar Miryala, John Paul Mennakanti “Responsible marketing for sustainable development” Zenon Academic Publishing, 31-Mar-2016.
4. Anita Goyal and N.P.Singh “Consumer perception about fast food in India: an exploratory study.” British food Journal Vol 109, No.2., 2007.
5. Shilpa Goyal“Comparative study on “consumer behavior of working women and homemakers for the ready to eat food products in Salem city.”Asian Journal of Multidimensional Research Vol 7 , Issue 2, February 2018, spl 2.
6. Kumaran .M. “Perception towards online shopping an Empirical study with respect to Indian buyers.”www.abhinavjournal.com Vol 1 Issue no:9.