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Comparing the Effectiveness of Conventional Marketing and Digital Marketing Strategies in Tiruchirappalli City

Issue Abstract

Abstract
This research paper aims to provide a comprehensive examination of comparing traditional marketing methods with the emerging trends in digital marketing. As technology continues to reshape the business landscape, understanding consumer behavior becomes crucial for businesses to effectively reach and engage their target audience. The findings of this research will serve as a valuable resource for businesses seeking to optimize their marketing strategies in the rapidly evolving digital era.
Keywords: Traditional Marketing, Digital Marketing, Techniques, Advantages and Disadvantages.


Author Information
A. Rameeza
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
303-312

Issue References

Reference
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3. Kotler, P. (2017). Marketing 4.0: Moving from Traditional to Digital.
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5. Ryan, D., Jones, C., & Brooks, G. (2019). Marketing and Digital Marketing