ABSTRACT
In the current scenario, technology has transformed tremendous change in the last few years which will have greater influence on Ebanking. It is growing rapidly and this has shifted the bankers towards E-banking to attract and target potential customers. Therefore most of the bankers started to promote their products and services through the internet for their end users. This study mainly focuses on a comparative study between SBI and ICICI towards E-banking. This is an analytical study based on the primary data which is collected through a questionnaire. Thus the present study initiated with internet banking users towards service quality was carried out among 150 customers and the data was collected from SBI and ICICI in Pudukkotai district. Analysis like Percentage, Ranking, and ANOVA were used to know the various factors determining the quality of the banking sector.
Key Words: E-banking, Service Quality and Banking Sector.
Reference
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