Abstract
Videocon Group, a leading name in the Indian consumer electronics industry, was founded in 1979 by Venugopal Dhoot. The company initially began as a manufacturer of picture tubes and then expanded into the production of televisions, refrigerators, and washing machines. Videocon quickly became one of India’s most trusted brands in the consumer durables sector, especially known for its televisions.
In the late 1990s and early 2000s, Videocon dominated the Indian television market, becoming synonymous with affordable and quality home entertainment. However, over the years, the company faced several challenges that led to its eventual decline in market share. Despite its strong brand equity, Videocon struggled to adapt to the rapidly changing market dynamics, and it eventually lost its position in the consumer electronics sector.
This case study explores the rise, challenges, and lessons from Videocon’s experience, especially in its television business, shedding light on why this once-dominant player faded from prominence.
Questions
1. What were the key factors that led to Videocon's rise in the television market?
2. What factors contributed to the decline of Videocon’s television business?
3. How could Videocon have reversed its decline in the television market?
4. What lessons can Indian consumer electronics companies learn from Videocon's story?