Abstract
The management institutes should have brand value so that the students will be fascinated to get admission in the management institute. The branding should be properly done by the management institutes. The brand should be developed by the management institutes. In this research paper, the researcher made an attempt to study the role of advertising in creating the brand value for management institutes. It is found from the cross tabulation and chi square test that Management Institutes in Maharashtra State used advertising for creating thebrand value.
Keywords: Advertising, Brand Creation and Management Institutes.
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