Assessing the Impact of Socio - Economic Factors on E-Insurance Adoption in India

Abstract

This study looks at how demographic and socioeconomic factors affect India's adoption of e-insurance. As the e-insurance market grows, understanding the customer base and factors influencing adoption is crucial for service providers. The objectives of this research are to analyze how age, education, income, family size, family type, and residential area influence e-insurance adoption, evaluate the role of cultural attitudes, and assess the overall impact of demographic factors on customer perceptions. A quantitative approach was used, with data collected from 85 respondents through a structured questionnaire. Statistical analyses, including correlation tests and multiple regression, were performed. The results indicate that age, education, income level, family type, and residential area significantly affect e-insurance adoption, with income level being the strongest predictor. The study concludes that targeting high-income, urban customers while addressing concerns about trust and ease of use can enhance e-insurance adoption rates in India.

Keywords: E-insurance, Socio-economic conditions, Customer perceptions 

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