Abstract
The internet revolutionized the way do the business. Today the launch and operate a successful enterprise entirely online, reaching a global audience without the constraints of a physical storefront. This concept of “online business” encompasses a vast landscape of possibilities, offering flexible work arrangements, the potential for significant income and the freedom to pursue the passions while building a thriving venture. Whatsapp is one of the most used messaging apps globally with over 2.78 billion active customers. Every day, atleast 100 billion messages are sent via this messaging app. Business have begun leveraging it as a new channel to communicate with their customers. Whatsapp allows businesses to send marketing messages directly to customers, win their trust and make them loyal to their brands. Most customers will likely remain loyal and shop directly with a brand that communicate to them on their preferred channel. This study aims to identify the maximum number of whatsapp aspirant. To know the marketing strategies used in whatsapp businesses and to know the cost effective management in whatsapp businesses. It helps businesses to easily communicate with their customers. This app version offers several features for businesses to improve their customer interactions and expedite query resolutions. Due to time constraint only secondary data have been applied. Only secondary data from various sources through journals, websites and books.
Due to time constraint only secondary data have been applied. The researched concluded that business can be a great tools for businesses of all sizes to connect with customers more effectively, versatile and cost-effective.
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