ABSTRACT
Automobile Industry is one of the largest markets in the world. Nowadays, automobiles have become a necessity for everyone. There is a huge scope for automobiles in India, but nowadays Indian automobile industry is facing a big problem, i.e., slowdown. The main purpose of this paper is to discuss the reasons for the slowdown in automobile industry. It analyses the changing scenario of the automobile industry that influences the purchasing behavior of consumers. It explains the sales analysis of various automobile companies in India. It also gives the scope for the future and highlights the solution with the help of new trends which should be adopted by the automobile companies to capture the market and increase the sales in the future. It also throws the light on the new technologies for automobile sectors.
Keywords : Consumer, Development, Industry, Market, Sales.
Received : 01st January 2020
Accepted : 15th January 2020
Published : 15 th February 2020