Abstract
The digital marketing landscape that encompasses Search engine optimization, social media, content marketing and more is witnessing a dramatic shift. In the current high-tech networked era, many new digital marketing trends and strategies are evolving and businesses now need to use them to succeed in their efforts because what worked for you yesterday may not work today. Affiliate marketing is such a new trend to marketing. It is the practice whereby a digital publisher or website promotes an online retailer and earns a commission based on the sales or leads that the advertising generates for that online retailer. Online retailers like Flipkart, Amazon, and Yatra.com have already started affiliate marketing in India and the technique is gaining popularity in digital market. The objective of this research paper is to familiarize andgive an insight to affiliate marketing in Indian businesses.
Keywords: Affiliate marketing, online retailer.
Reference
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