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Adapting Global Airline Yield Management Strategies to Enhance India’s International Tourism Competitiveness in a Global Yield Economy

Issue Abstract

Abstract

In a global yield economy characterized by dynamic pricing, interconnected production–consumption systems, and economic resource optimization, airline revenue management has evolved from a firm-level operational function into a strategic instrument of national competitiveness. Tourism-dependent and tourism-aspiring economies increasingly rely on aviation connectivity not merely as transport infrastructure but as a yield-maximizing economic platform capable of generating foreign exchange earnings, employment multipliers, and destination branding advantages. While advanced hub economies such as the United Arab Emirates, Singapore, and Qatar have successfully integrated airline network planning with national tourism promotion, emerging markets often operate within fragmented institutional and policy architectures.

This study examines how global airline yield management strategies can be adapted to enhance India’s international tourism competitiveness within an interconnected global yield economy. Drawing upon revenue management theory, tourism competitiveness models, Porter’s national competitiveness framework, and systems theory, the study adopts a conceptual-analytical methodology supported by secondary time-series data (2015–2023) and comparative benchmarking of integrated aviation–tourism economies. The analysis identifies structural gaps in India’s aviation–tourism coordination, hub optimization, data intelligence integration, and bilateral air service alignment.

The paper proposes an Aviation–Tourism Yield Network Model comprising five strategic pillars: integrated data intelligence platforms, hub-centric yield optimization, dynamic pricing–tourism bundling, yield-oriented bilateral liberalization, and institutional coordination governance. The study contributes theoretically by extending firm-level airline revenue management into macro-level competitiveness discourse and offers actionable policy implications for strengthening India’s position within global yield networks while maximizing economic resource efficiency.

Keywords: Airline Yield Management, Tourism Competitiveness, Global Yield Economy, Systems Theory, Aviation Policy, India


Author Information
P.C. Suneer Ph.D. Research Scholar Alliance University, Bangalore Dr. Senthilkumar Ranganathan Professor, School of Business Alliance University, Bangalore Dr. Janipella Shanti Associate Professor, School of Business Alliance University, Bangalore
Issue No
4
Volume No
12
Issue Publish Date
05 Apr 2026
Issue Pages
41-55

Issue References

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