Skip to main content


Impact on Customer Satisfaction towards Online Shopping Chennai District

Issue Abstract

Abstract 

In the way of digital advertising and net communiqué commercial enterprise companies are coordinating tremendous marketing and marketing activities which includes market studies, product development, tell customers approximately product capabilities, promotion, consumer offerings, purchaser remarks and so on. Online shopping for is used as a medium for conversation and digital trade, it is to boom or enhances in cost, notable, and elegance of handing over consumer advantages and higher delight, this is why online purchasing is more consolation and daily growing its reputation. The virtual advertising gamers are namely online advertising and advertising and marketing, on-line advertising interest takes area inside the draw round of purchasing and selling interest, making the method remain whole. The online market is dominated by way of potential clients each on the domestic and foreign level. It is usual and there is a risk for the customers to lose their interest and their energy being affected due to Consumers ‘delight and outlook closer to Online Shopping and the consequential publicity. Further, there is study enables to research the diverse demographic elements which have an impact on the choice making method of different of clients ‘expectation and desire toward Online Shopping. The take a look at covers the customers’ delight and attitude towards Online Shopping. Our awareness of the problem regions is Consumers’ outlook towards online buying to decide the attractivefactors that have an effect on customers to purchasing and people factors with assist marketer to formulate their strategies towards online marketing respectively. Keywords: Online Shopping, Customer Satisfaction, and online buying behavior


Author Information
Dr S Sridharan Assistant Professor Department of Business Administration. Sir Theagaraya College Chennai -600021.
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
23-48

Issue References

References

1.Manmeet Singh & Vyas (2009), Capital adequacy and Scheduled Private sector Banks in India, volume – I No – 1 May-August 2009, 1 -13. 

2. Malgorzata Bialas and Adrian Solek (2010), Evolution of capital adequacy ratio, Recent issues in economic development Economics & Sociology, Vol.3, No2, 2010 48-57.

 3. Khalid Ashraf Chishty (2011), The impact of capital adequacy requirements on profitability of Private sector Banks in India, International journal of research in commerce & management vol 2(2011), No.7 (July) 122- 129. 

4. Tariq Zafar, Adeel Maqbool, Syed Imran Nawab Ali (2012), A Study of Ten commercial bank’s financial performance using CAMELS methodology, volume vii, no.1, June 2012 15-27. 

5. Narasimhan and Mridula Goel (2013), Capital adequacy and its relevance to the Indian banking sector: A study of four banks, International Research Journal of Social Sciences, Vol. 2(11), 1 – 5, November (2013). 

6. Mandeep Kaur and Samriti Kapoor (2014), Capital adequacy growth in banks: An Indian scenario, Amity business review vol. 15, No.1 JanuaryJune, 2014. 

7. Rajni Rani (2015), NPA and Performance of Public and Private Sector: An Empirical Investigation, Airo International Research Journal Volume VI 2 – 10, December 2015. 

8. Suman Goel and Raj Kumar (2016), Comparing Capital adequacy ratio of Indian Public sector banks in view of Basel II Norms, Apeejay – Journal of Management Sciences and Technology, 3(2), 20-25 February- 2016. 

9. Rakesh Kumar and Bimal Anjum (2017), Capital adequacy ratio as a performance indicator of the banking sector in India – An analytical study of selected banks, Account and Financial Management Journal Volume 2 Issue 6 June 2017 798-804.